Hershey

Hershey had some interesting data. They found that most of the people buying a PayDay barnwere using it as an afternoon pick-me-up or eating it while working. To us it seems like the everyman’s Cliff Bar or sort of a blue collar granola bar. The more we dug, the more we realized we were on to something. We wrote all our ads around construction scenes and pushed the idea that PayDay helps you “Get the job done”.

The ads were either 15 seconds or 6 seconds and ran as broadcast, on YouTube and Facebook.

We also created a few six second verticle spots for social.